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In today’s digital landscape, simply having a website is not enough. To truly succeed online, you need to have a comprehensive digital marketing strategy in place. Choosing a web design company that has years of experience in both web development and digital marketing can be extremely beneficial.

Google Business Profile (GBP) is a free Google product that helps businesses manage their online presence, hours and location, collect customer reviews, and share business updates. It also has a strong impact on a website’s search engine ranking and provides the ability to be found on Google Maps, and more.

In the marketing world, there is a lot of talk about ‘brands’ and ‘branding’, but what does that really mean for your business? In short, your ‘brand’ is your company’s unique identity that distinguishes it from your competition. It consists of an array of marketing components, such as look and feel, and how messages are communicated to your customer.

If you’re overwhelmed with the variety of digital marketing strategies, we hope to cover the basics here. We will help you identify which of the top two digital marketing strategies (SEO and PPC) would work best for you, as well as touch on the other digital marketing tools you can use to generate more traffic for your company’s website.

Many small businesses are still doing business the old-fashioned way. But the truth is, that in today’s fast-paced, online economy, you need a website more than ever before. And not just any website — one that meets today’s expectations and standards, and one that is a tool for your business and will help it grow.

If you aren’t ready for a website redesign yet, don’t worry, there are several things you can do now to greatly improve the website you’ve already got. Most of these items aren’t time-consuming or require technical knowledge, but will really help make your website more effective and improve your revenue generation strategy.

No matter what industry or business you are in, there are several standard website pages that should probably make an appearance. These make for a great starting point to get the ball rolling on developing your website content. Read more to learn about 6 pages that should probably be on your website.

When you want to start a new website project, it saves a lot of time and money to come as prepared as possible. It can also make the difference of launching your website on time or not. Here are some of the best things you can do to prepare for a new website project.

When you want to begin a new website project, you have a lot to think about, and chances are there are a lot of new terminologies to understand. To set you up for success, it helps to familiarize yourself with basic website anatomy and vocabulary. It will help you better communicate with your website designer so you can get your points across.