The Project
HedgeMasters is a hedge pruning and lawn care company based in Kelowna, BC. The company needed a new website that could showcase their services and help potential customers find them easily online. Their goal was to have a simple, user-friendly website that would highlight the company’s expertise and professionalism while standing out from competitors.
Our Approach
To achieve https://hedgemasters.ca/ HedgeMasters’ goals, we began the project by conducting research on their services, target audience, and competitors. Based on our findings, we decided to use WordPress as the content management system for the website. WordPress is a widely used CMS with a range of customization options, making it an ideal choice for a simple yet effective website, that can scale as the company grows.
We created a custom theme for the website that incorporated the company’s branding and colors. The website was designed with a clean and simple layout, making it easy for visitors to find the information they need quickly. The homepage prominently features the company’s services, along with a call-to-action button encouraging visitors to get in touch. We also added a testimonials section to help establish trust and credibility with potential customers.
To optimize the website for search engines, we conducted keyword research and incorporated those keywords into the website’s content and meta descriptions. Additionally, we set up Google Ads campaigns to help drive traffic to the website and increase leads for the company. We also post a weekly Google Business Profile post and send monthly promotional email newsletters to their mailing list.
Overall, the new website design and digital marketing has significantly improved HedgeMasters’ online visibility and established the company as a credible provider of hedge pruning and lawn care services in Kelowna. Take a look at their website here: https://hedgemasters.ca/