In today’s digital landscape, simply having a website is not enough. To truly succeed online, you need to have a comprehensive digital marketing strategy in place. Choosing a web design company that has years of experience in both web development and digital marketing can be extremely beneficial. After all, they have seen the web grow and change over many years and have experienced a wide variety of trends and technologies.
Not only will they be able to create a visually appealing and user-friendly website, but they will also be able to help strategize how to grow your traffic and brand through paid advertising, social media marketing, and search engine optimization. This can be especially important for small businesses that may not have the resources to hire a dedicated digital marketing team. By working with a web design company that has digital marketing expertise, you can ensure that all aspects of your online presence are handled by a team of professionals. When it comes to hiring a web design company, there are several factors you should consider.
Here are the key things to look for when choosing a company to develop your next website:
1.Experience and expertise:
Look for a company with a proven track record in web design. Choose a company that has a lot of experience, an extensive portfolio, and has created a wide variety of websites. A company with a strong portfolio and numerous client testimonials is a good sign that they have the skills and experience to create a successful website for your business.
2.Customization and flexibility:
Your business is unique, and your website should reflect that. Choose a web design company that creates custom websites, and not just rinse and repeat templated projects. Make sure they are willing to work with you to understand your vision and create a website that is tailored to your business and specific needs and goals.
3.Responsive design:
With more than half of all web usage coming from smartphones and tablets, it’s important to choose a web design company that creates websites that are responsive and mobile-friendly. This means that the website will automatically adjust to fit the screen size and resolution of the device it is being viewed on. This should be the default and not something you pay extra for.
4.Customer service and support:
Choosing a web design company is not just about the initial creation of your website, but also about having support for ongoing updates and issues that come up after your project is complete. It’s important to choose a company that can provide ongoing support and maintenance to ensure that your website stays up-to-date and functioning smoothly. Look for a company that offers responsive customer service and support, whether it’s through email, phone, or live chat.
5.E-commerce capabilities:
If you are looking to sell products or services online, it’s important to choose a web design company that has experience creating e-commerce websites. These are technically very different and usually a lot more involved than informational websites, and require additional skills. Look for a company that is able to create a secure and user-friendly online store that integrates with your existing point-of-sale or payment systems. Make sure to ask about ongoing support options as well.
6.Search engine optimization (SEO):
A great web design company will ensure the websites they create are optimized for search engines. This means that the website will be built with SEO in mind, but be aware that SEO and ranking on search engines is typically a separate (typically monthly) service. They should at the least help input some basic search descriptions and tags, make sure its fast loading and even help install Google Analytics for you.
7.Digital marketing experience:
Choosing a web design company that has experience in digital marketing can be extremely beneficial, as all your online services are taken care of by one company, so everything is streamlined and branded cohesively. Digital marketing is a big driver of website traffic and encompasses paid advertising, social media marketing, and email marketing.
8.Longevity in business:
Choosing a web design company that has been in business for many years (or decades) is important. This can be a good sign that the company is reputable, stable, and able to provide ongoing support and maintenance for your website. Working with a company that has a long history in the industry can give you peace of mind knowing that they will still be in business in the future to support your website and your business.
When choosing a web design company, it’s important to look for one that has extensive experience, a strong portfolio of work, a broad skillset and excellent customer service. Then you can be sure that you are working with a web design firm that will develop a website that suits your unique needs and properly promotes your business online. With over 20 years of experience in web design and digital media, you can be assured that Varro Creative is a great choice when looking for a new web design company. If you are interested in discussing your next project with us, we would be glad to help.