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If you’re overwhelmed with the variety of digital marketing strategies, and unsure what will work best for your business, we hope to cover the basics here. We will help you identify which of the top two digital marketing strategies (SEO and PPC) would work best for you, as well as touch on the other digital marketing tools you can use to generate more traffic for your company’s website.

Many small businesses are still doing business the old-fashioned way. But the truth is, that in today’s fast-paced, online economy, you need a website more than ever before. And not just any website — one that meets today’s expectations and standards, and one that is a tool for your business and will help it grow.

If you aren’t ready for a website redesign yet, don’t worry, there are several things you can do now to greatly improve the website you’ve already got. Most of these items aren’t time-consuming or require technical knowledge, but will really help make your website more effective and improve your revenue generation strategy.

No matter what industry or business you are in, there are several standard website pages that should probably make an appearance. These make for a great starting point to get the ball rolling on developing your website content. Read more to learn about 6 pages that should probably be on your website.

When you want to start a new website project, it saves a lot of time and money to come as prepared as possible. It can also make the difference of launching your website on time or not. Here are some of the best things you can do to prepare for a new website project.

When you want to begin a new website project, you have a lot to think about, and chances are there are a lot of new terminologies to understand. To set you up for success, it helps to familiarize yourself with basic website anatomy and vocabulary. It will help you better communicate with your website designer so you can get your points across.

In order to drive users to your new site, we wanted to outline a few brief ways to market your new site to your audience. These are by no means the only options, but more a starting point to begin thinking about how to strategize your marketing plan and bring new website traffic.

Now that your WordPress project is complete, steps need to be taken to care for your new website so it continues to return on your investment. Without a backup or ongoing maintenance, the files could get damaged or lost, or worse, your business reputation could be at risk if your site gets hacked.

Most web projects go through the same development steps. If you are well prepared, the process will go more quickly, smoothly and your end result will better achieve your business needs. This is the typical web design process.