Business logo. Horizontal format typically works best.1 of 12
Is typically a large image or visual placed on the home page of the website.
The headline helps visitors understand the site’s content, products or services.3 of 12
Short overview videos can be powerful website content.4 of 12
Images, text, graphics and media make up the website content.5 of 12
The bottom part of the website, typically has copyright information.6 of 12
A set of the most prominent links on the website, that helps the user navigate.7 of 12
Is typically the child-pages under the main navigation, typically displayed as a dropdown.8 of 12
Images, text, graphics and media make up the website content.9 of 12
A visual element asking users to complete an action.10 of 12
Rotating set of images that change every few seconds.11 of 12
A simple way for your web visitors to contact you directly through your site.12 of 12
The homepage is essentially the main or first page that someone sees when arriving at your website. It usually acts as an overview, to give visitors an immediate sense of what you or your business offers. It is the jump-off point to lead them to explore different parts of your website.
Also called ‘secondary navigation’, sub navigation is typically the child-pages found under the main navigation items in a hierarchy, popularly displayed as a dropdown menu. This helps organize websites with a lot of content, so it’s fast and easy to navigate to specific pages.
Dropdown menus reveal themselves when a user rolls over a main navigation item, showing a list of child pages (sub navigation). Dropdown menus help a user dive deeper into website content quickly.
Links allow website users to get from one web page to the next. They can be in the form of text, buttons or images. Text links are typically highlighted in some way, such as using a different color to make the words stand out from the rest of the copy.
Also called a hover state, this is a color change or slight animation that happens when a user rolls their cursor over a link. This helps ensure that site visitors know they are able to click the element and be linked elsewhere.
A footer is the bottom part of the website. Similar to the header, the footer stays the same on every page. A footer typically has copyright information, links to privacy policies, and contact information, but can also be more complex and show additional navigation, social media links, have newsletter sign ups or other useful information.