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The Importance of Optimizing Your Google Business Profile

The Importance of Optimizing Your Google Business Profile

Google Business Profile (GBP) is a free Google product that helps businesses manage their online presence, hours and location, collect customer reviews, and share business …

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What Does Branding Encompass - Varro Creative

What Does Branding Encompass?

In the marketing world, there is a lot of talk about ‘brands’ and ‘branding’, but what does that really mean for your business? In short, …

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The Best Ways to Get More Website Traffic | Varro Creative

The Best Ways to Get More Website Traffic

If you’re overwhelmed with the variety of digital marketing strategies, and unsure what will work best for your business, we hope to cover the basics here. We will help you identify which of the top two digital marketing strategies (SEO and PPC) would work best for you, as well as touch on the other digital marketing tools you can use to generate more traffic for your company’s website.

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What A Good Website Can Do For Your Business | Varro Creative

What A Good Website Can Do For Your Business

Many small businesses are still doing business the old-fashioned way. But the truth is, that in today’s fast-paced, online economy, you need a website more than ever before. And not just any website — one that meets today’s expectations and standards, and one that is a tool for your business and will help it grow.

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5 Things You Can Do Right Now to Improve Your Website - Varro Creative

5 Things You Can Do Right Now to Improve Your Website

If you aren’t ready for a website redesign yet, don’t worry, there are several things you can do now to greatly improve the website you’ve already got. Most of these items aren’t time-consuming or require technical knowledge, but will really help make your website more effective and improve your revenue generation strategy.

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Pages your website need to include | Varro Creative

What Pages Does Your Website Need to Include?

No matter what industry or business you are in, there are several standard website pages that should probably make an appearance. These make for a great starting point to get the ball rolling on developing your website content. Read more to learn about 6 pages that should probably be on your website.

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How to Prepare for a Website Project | Varro Creative

How to Prepare for a Website Project

When you want to start a new website project, it saves a lot of time and money to come as prepared as possible. It can also make the difference of launching your website on time or not. Here are some of the best things you can do to prepare for a new website project.

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Website Anatomy | Varro Creative

Website Anatomy

When you want to begin a new website project, you have a lot to think about, and chances are there are a lot of new terminologies to understand. To set you up for success, it helps to familiarize yourself with basic website anatomy and vocabulary. It will help you better communicate with your website designer so you can get your points across.

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Digital Marketing Basics | Varro Creative

Digital Marketing Basics

In order to drive users to your new site, we wanted to outline a few brief ways to market your new site to your audience. These are by no means the only options, but more a starting point to begin thinking about how to strategize your marketing plan and bring new website traffic.

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Web Care Basics | Varro Creative

Website Care Basics

Now that your WordPress project is complete, steps need to be taken to care for your new website so it continues to return on your investment. Without a backup or ongoing maintenance, the files could get damaged or lost, or worse, your business reputation could be at risk if your site gets hacked.

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