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Case Study: Beso de Tango

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Beso de Tango

Beso de Tango is Calgary’s premiere tango club, offering monthly dance events, group and private lessons, and other resources for those passionate about tango. They were in need of a brand, online presence including a website with event calendar, Facebook page, monthly promotions and a managed mailing list.

Project Included

  • Brand & Logo Development
  • Graphic Design
  • Website Design & Development
  • Signage Design
  • Event Photography
  • Monthly Email Marketing
  • Social Media Management
  • Custom Shirt Design
  • Event Photobooth

Brand Development

Beso de Tango was a new dance club when we began working with them. They were heavily involved in the dance community, but didn’t have their own brand or voice. 

We worked with them to develop a bold brand to carry across all their media channels, and created all the various print and pieces they needed to promote their business.

Graphic Design

They needed eye catching promotional materials to attract potential new tango dancers via social media and at other dance events. We created bold monthly posters advertising events which are also used across the website, social media and the monthly mailing list. 

We also created business cards, brochures, and signage for outside classrooms, so attendees know where to find the classes.

Design Samples

Event Posters & Social Graphics
Business Cards
Event Posters & Social Graphics

Website

The Beso de Tango website is created on a mobile responsive WordPress backend, with a calendar/event system that feeds into their mailing list. 

They are able to manage their own website content including; uploading images from events and posting upcoming classes and monthly events. 

By auto-linking their website and mailing list, we were able to greatly reduce their admin time while keeping their community connected.

Promotional Design

Beso de Tango holds monthly themed events, as well as twice-yearly wine tasting dinner/dances. 

As these events grew more popular they wanted to put a greater emphasis on the enjoyment of wine, so we created event collateral including wine placemats and a wine-tasting info guide.

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