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Case Study: Prairie Girl Bakery

Prairie Girl Bakery

Prairie Girl Bakery is one of our longest-standing clients, and a projects we are most proud of. We first started working with them in 2010, when they were an ambitious start-up. They planned to open a cupcake bakery in the heart of the Toronto financial district with a focus on high-quality ingredients and family perfected recipes. 

Today they have five locations in two cities, multiple delivery vehicles and are crushing it with online sales.

Project Included

  • Brand Development
  • Graphic Design
  • E-commerce Website Design & Development
  • Digital Marketing
  • Product & Advertisement Photography
  • Published Cookbook Photography​
  • Store Signage
  • Delivery Vehicle Warps
  • Social Media Graphics

Brand Development

They came to us with a vision board of ideas, magazine clippings and collected inspiration pieces, and a lot of questions. 

They needed help developing a logo, brand, print materials and a developing an e-commerce store, which would launch at the same time as their brick and mortar store for the most impact. 

We helped turn their vision board into a memorable brand, that is fun, fresh and professional to speak to their business that values fresh, high quality ingredients and great customer service. 

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Graphic Design

In order to transition their brand across a variety of media channels, and appeal to their wide customer base, they needed a lot of collateral.

We designed their store signage, business cards, menu cards, print materials, display posters, advertisements (magazine, digital, and animated), and graphic wraps for their delivery vans

We ensure their branding and messaging is always consistent, recognizable and mouth-watering.

Graphic Design Samples

Holiday Social Media Campaigns
Store Opening Poster
Sale Web & Social Media Banners
Digital Display Posters
Social Media Campaigns
Gift Cards
Digital Display Posters
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E-Commerce Website

They needed a strong online presence, with a an e-commerce solution that they can manage and synchronize with their in-store POS system. We designed and developed a mobile responsive website with a complex ordering and product capping system. 

The website has many time-saving admin features build in, that let the staff manage the day to day orders, promotions and sales, customize and update products, and market for upcoming holidays.

Prairie Girl Bakery Business Card

Digital Marketing

We manage all components of their their monthly ad campaigns; from keyword research, to developing ad creative, to managing paid search and social ad management. We help drive customers to their website and encourage online sales with digital marketing.  

 

Cookbook Project

In 2014, Prairie Girl Bakery approached us with a very exciting project – to help create the photography for a cookbook they were producing with Random House. 

The book would require over 50 images of their cupcakes, in a variety of lighting conditions and setting, to create a dynamic and unique book.

 

Cookbook Photography Samples

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I had high expectations for Christina based on what I had seen of her work and on her professional approach to the tendering process, but she managed to still exceed them. I absolutely love the logo she did for me and the website is looking really great – friends and family are in awe of it. Since the first day of working together, Christina has been very responsive, a great listener, eager to please and has always checked along the way to make sure that I understand what stage we are at and that I am completely satisfied.

Jean Blacklock - President - Prairie Girl Bakery

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