Prairie Girl Bakery
Prairie Girl Bakery is one of our longest-standing clients, and a projects we are most proud of. We first started working with them in 2010, when they were an ambitious start-up. They planned to open a cupcake bakery in the heart of the Toronto financial district with a focus on high-quality ingredients and family perfected recipes.
Today they have five locations in two cities, multiple delivery vehicles and are dominating online cupcake and cake sales.
They came to us with a vision board of ideas, magazine clippings and collected inspiration pieces, and a lot of questions.
They needed help developing a logo, brand, print materials and a developing an e-commerce store, which would launch at the same time as their brick and mortar store, for the most impact.
We helped turn their vision board into a memorable brand, that is fun, fresh and professional, to speak to their business that values fresh, high quality ingredients and great customer service.
In order to transition their brand across a variety of media channels, and appeal to their wide customer base, they needed a lot of collateral.
We designed their store signage, business cards, menu cards, print materials, display posters, advertisements (magazine, digital, and animated), and graphic wraps for their delivery vans
We ensure their branding and messaging is always consistent, recognizable and mouth-watering.
Graphic Design Samples
They needed a strong online presence, with a an e-commerce solution that they can manage and synchronize with their in-store POS system. We designed and developed a mobile responsive website with a complex ordering and product capping system.
The website has many time-saving admin features built in, that let the staff manage their day to day orders, promotions and sales, customize and update products, market for upcoming holidays and manage orders and delivery information.
We manage all components of their their monthly ad campaigns; from keyword research to developing ad creative, to managing paid search, social ad management and analytics.
We help drive customers to their website and encourage online sales. Our goal is to continuously nurture existing customers, expand the customer base, reduce the CPC (Cost Per Conversion) and drive hundreds of additional purchases through the website each month.
In 2014, Prairie Girl Bakery approached us with a very exciting project – to help create the photography for a cookbook they were producing with Random House.
The book would require over 50 images of their cupcakes, in a variety of lighting conditions and setting, to create a dynamic and unique book. Every image would need to be different – styled, captured and edited for print.
It was a very successful project and the book turned out beautifully.