Case Study: Prairie Girl Bakery

Prairie Girl Bakery

Prairie Girl Bakery is one of our longest-standing clients, and one of the projects we are most proud of. We first started working with Prairie Girl Bakery in 2010, when they were an ambitious start-up. They planned to open a cupcake bakery in the heart of the Toronto financial district with a focus on high quality ingredients and family perfected recipes.

Project Included

  • Brand Development
  • Graphic Design
  • E-commerce Website Design & Development
  • Store Signage
  • Van Warps
  • Social Media Graphics
  • Product & Advertisement Photography
  • Staff Portraiture
  • Cookbook Photography

Brand Development

They came to us with a vision board of ideas, clippings and collected inspiration pieces, and a lot of questions. 

They needed help developing a brand, marketing materials and an e-commerce store, which would launch at the same time as their brick and mortar store for the most impact. 

Their first product was a large, icing topped cupcake, available in one of thirteen classic flavours.


Graphic Design

The brand needed to be fun, yet professional for a business that values fresh, high quality ingredients and great customer service. The brand needed to transition across a variety of media channels, and appeal to a wide customer base. 

They also needed signage, business cards, menus and product packaging to be designed and produced for their launch.

Design Samples

Holiday Social Media Campaigns
Store Opening Poster
Sale Web & Social Media Banners
Digital Display Posters
Social Media Campaigns
Gift Cards
Digital Display Posters

E-Commerce Website

They needed a strong online presence, with a shopping cart that would allow flexible ordering and synchronize with their in-store POS system. We designed and developed a mobile responsive website with a custom e-commerce store and admin area. 

The website has many time-saving and marketing features build in, that let the staff manage the day to day orders, manage promotions and sales, update products, and market for upcoming holidays.

Promotional Design

Over the years, we have created menus, brochures, advertisements (magazine, digital, and animated), graphic wraps for their delivery vans, and photographed their store, staff and delicious products. 

They have grown tremendously, now with three locations, a very successful online business, two delivery vans and serving an expanding part of the Greater Toronto Area.

Cookbook Project

In 2014, Prairie Girl Bakery approached us with a very exciting project – to help create the photography for a cookbook they were producing with Random House. 

The book would require over 50 images of their cupcakes, in a variety of lighting conditions and setting, to create a dynamic and unique book.


Cookbook Photography Samples

I had high expectations for Christina based on what I had seen of her work and on her professional approach to the tendering process, but she managed to still exceed them. I absolutely love the logo she did for me and the website is looking really great – friends and family are in awe of it. Since the first day of working together, Christina has been very responsive, a great listener, eager to please and has always checked along the way to make sure that I understand what stage we are at and that I am completely satisfied.

Jean Blacklock - President - Prairie Girl Bakery

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