Case Study: Swirl Custom Cakes

Swirl Custom Cakes

Swirl Cakes

Swirl Custom Cakes & Desserts is a cake bakery in Calgary, specializing in creative desserts for events. They are fueled by a desire to make cakes that defy physics and push beyond conventional boundaries into the extraordinary realm of exceptional desserts. 

Project Included

Brand Re-design

Swirl Custom Cakes & Cupcakes needed help re-developing their brand, after their target market had changed over the years, shifting to a higher-end clientele. They wanted to put special focus on promoting their elegant wedding cakes.

We worked with them to develop a completely new logo, color pallet and branding package with their new business goals in mind.

Old Swirl Logo
Old Swirl Logo
New Swirl Logo
New Swirl Logo
Swirl Custom Cakes Branding
Swirl Cakes Business Card Design

Graphic Design

Swirl needed all new marketing materials, such as business cards and social media graphics to match their new look and feel. 

We helped them create a graphic design package that they could use across all their channels with a focus on classic elegance.


They needed a strong online presence, to showcase their cake portfolio and details about their products and services. 

We helped them build a simple to navigate website with lots of beautiful imagery and with a tie-in to their social media accounts – specifically to Instagram where they have an active account and post their latest creations.

Swirl Cakes Rebrand & New Website | Varro Creative

We also helped them create some stunning new imagery, to showcase their most popular wedding cakes,
as well as their owner and head baker Lynnette MacDonald. 

Photography Samples

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