Women's Centre of Calgary
The Women’s Centre is a long-running not-for-profit that provides a safe and supportive space accessed by thousands of women in Calgary. They needed a brand refresh, along with a new, user-friendly website to continue promoting their services in a professional, accessible way.
The Women’s Centre of Calgary has been offering their services to Calgary Women for years. Like a lot of businesses, their brand has changed over time and they were in need of a refresh to modernize their look and feel.
We worked with them to develop a meaningful color pallet, icon and new logo that better represents the direction they will take their brand into the future.
As part of the brand-refresh, we also revised all their print collateral and provided an assortment of graphic design pieces using their new look.
We provided business card templates, letterhead, thank-you cards, computer cards, a brochure and other print materials to create a unified brand look and feel across all their channels.
They needed a clear and easy to navigate online presence, with resources, an event calendar, and staff-managed blog to promote their services.
During the website redesign, we restructured all the website content, based on data from their Google Analytics, to ensure we were placing the right content upfront. We also made sure the website is mobile responsive and has accessibility features so everyone can access their services.
In order to help provide their services, the Women’s Centre of Calgary needed additional materials. We helped create sandwich board signage to place out-front of their location to attract walk-by traffic.
As well, we helped connect their social media accounts and monthly email newsletter to the website, and branded them with the the new look. Now all their materials are co-ordinated and linked.