Case Study: Yardworx

Yardworx

Yardworx has been providing lawn care and snow removal in Calgary and Edmonton for over 30 years. Their industry is fiercly competitive and they needed a wide range of support to continue their growth. We helped provide a wide range of digital services to help them continue to grow their database of happy customers.

Project Included

Website Development

Yardworx needed a robust online presence, with an e-commerce solution so they could take online orders directly into their customer management system. We designed and developed a mobile responsive website with a complex ordering system with email marketing connectivity.

The website continues to be a strong marketing asset for Yardworx, with ongoing blog posting, and helpful information for customers looking for lawn care or snow removal help. 

Yardworx Web Site Design

Google & Facebook Ads Management

We managed all components of their monthly advertising strategy and campaigns; from keyword research to developing ad creative, to managing paid search, social ad management and analytics.

We helped drive customers to their website to encourage online sales. Our goal is to continuously nurture existing customers, expand the customer base, reduce the CPC (Cost Per Conversion) and drive dozens of additional purchases through the website each month.

Email Marketing

Regular monthly content creation and email marketing is one of the best ways to stay top of mind with customers. With a database of nearly 10,000 and ongoing subscriptions to the mailing list, email marketing was hugely successful for Yardworx.

We managed the list, created the content and sent monthly campaigns for them, as part of the larger marketing efforts to bring in more purchases. 

Yardworx email marketing - Varro Creative
Custom Photography

Custom Photography

In order to help advertise their services, Yardworx needed custom photography. We helped capture their team in action and created a library of images for use across all platforms.

The photography is used in ads, social media posts, email newsletters, on the website and more. Now all their materials are branded and co-ordinated.

I worked with Christina and the Varro Creative team on a website redevelopment and brand refresh for the Women's Centre of Calgary. Christina seemed to intuit our needs before I even expressed them and we were always on the same page. She is very knowledgeable and patient and I've learned a lot from her. I would recommend Christina and Varro Creative again and I look forward to collaborating with her more. Thanks, Christina!

Jessica Clark - Project Coordinator - Women's Centre of Calgary
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