Yardworx needed a robust online presence, with an e-commerce solution so they could take online orders directly into their customer management system. We designed and developed a mobile responsive website with a complex ordering system with email marketing connectivity.
The website continues to be a strong marketing asset for Yardworx, with ongoing blog posting, and helpful information for customers looking for lawn care or snow removal help.
Google & Facebook Ads Management
We managed all components of their monthly advertising strategy and campaigns; from keyword research to developing ad creative, to managing paid search, social ad management and analytics.
We helped drive customers to their website to encourage online sales. Our goal is to continuously nurture existing customers, expand the customer base, reduce the CPC (Cost Per Conversion) and drive dozens of additional purchases through the website each month.
Regular monthly content creation and email marketing is one of the best ways to stay top of mind with customers. With a database of nearly 10,000 and ongoing subscriptions to the mailing list, email marketing was hugely successful for Yardworx.
We managed the list, created the content and sent monthly campaigns for them, as part of the larger marketing efforts to bring in more purchases.
In order to help advertise their services, Yardworx needed custom photography. We helped capture their team in action and created a library of images for use across all platforms.
The photography is used in ads, social media posts, email newsletters, on the website and more. Now all their materials are branded and co-ordinated.