You have an amazing website, but SEO is key to driving customers to it and growing your business
SEO improves your website’s ranking in web searches for keywords that matter to your business. The higher the ranking, the more likely people will find your website. One of the most effective ways of driving traffic to your website is Search Engine Optimization. If you are looking for experts in the field of web design and search engine marketing, you have come to the right place.
We provide a suite of SEO Services for small businesses:
SEO & Organic Search
The goal of SEO is to have your website found under organic web searches for your products or services. This will help drive consistent, high-quality traffic and help you reach a wider audience when done right. Organic search traffic accounts for 53% of all website traffic worldwide. If you’re not utilizing SEO, you’re missing out on over half of your potential website visitors!
Local SEO & Google Business
Local SEO refers to optimizing your website for search engines to rank higher when someone searches for products or services in their local area. If you are servings a local audience, then Local SEO is an important way to put your business on the map. We can help you get your business verified and showing on Google maps, as well as manage your profile, posts, reputation and reviews on Google. We can also help link all your various accounts properly.
Our SEO Process:
Keyword Research
SEO starts with in-depth keyword research and analysing where you are now, as well as reviewing your competitors.
On-site Optimization
We optimize your website and implement all necessary metatags, image optimization, structured data and tracking tools.
Page Speed
Speed tests are run and technical improvements are made to ensure that your website is fast loading and accessible.
Content Creation
We get to work updating your website content and creating a regular posting schedule for your Google Business page.
Link Building & Citations
We review your existing links and remove spam links, then develop an effective link-building strategy for your business.
Monitoring & Reporting
Speed tests are run and technical improvements are made to ensure that your website is fast loading and accessible.
Benefits of Search Engine Optimization
First Customer Touch Point
When people search online, they are typically looking for answers, information, and products. Your business website is often one of the first customer touch-points, and they’ll go somewhere else if they don’t find you in their search.
You can’t afford to lose out on potential customers because your website isn’t optimized for search engines like Google and Bing. With SEO, you’ll be able to reach more people with relevant content that will keep them coming back time after time.
Cost Effective Marketing
SEO can cost-effectively help generate leads and sales. Inbound marketing costs 62% less per lead than traditional marketing methods. This makes SEO an extremely cost-effective way to grow your business! Not only that, but 78% of consumers say they’ve been persuaded to buy something they wouldn’t have otherwise after conducting an online search.
Improved Brand Visibility
Improved brand visibility is another excellent reason to use SEO for your business. Appearing at the top of the Search Engine Results Page (aka SERPs) will help improve people’s perception of your brand. Over 60% of consumers say they are more likely to click on a result from a branded company. Conversely, if you’re not using SEO, potential customers may not find you easily online.
SEO Services for Growing Your Business Online
An experienced SEO company can help you take advantage of all of the listed SEO strategies effectively to better rank your website and drive traffic. At Varro Creative, we have the experience and toolset to improve your website and scale your business using search engine optimization.
Here are some frequently asked questions we get about SEO:
Local SEO is the process of ensuring your website shows up when someone is looking for a product or service in their local area. These searches typically show relevant businesses in the Google Map view. Local SEO is the process of optimizing your website so that it ranks highly for these searches. It is particularly useful if you have a brick-and-mortar store that customers visit or provide services to customers in a specific city.
SEO Backlinks are links that point to your website from another website. These links are important because search engines use them to figure out how important your site is, and they give you a boost in rankings.
Onpage SEO is the process of optimizing your website to rank higher in search engines. It’s all about making sure that your website is as optimized as it can be for search engines so that you get the best results possible when people search for your product or service.
Technical SEO is the practice of optimizing your site to help search engines understand it better. This includes things like making sure that your site is mobile-optimized, ensuring that it’s fast, and adding meta descriptions to tell search engines what your content is about.
Google Business Profile is a platform that allows you to control your online presence. You can update your business information, post photos and videos, respond to customer reviews, and get in touch with customers.
Thoughtfully crafted content is a great way to increase SEO efforts. Not only can articles be filled with useful keywords, but content that engages readers will also ensure that they stay on your website longer (and eventually buy something or even sign up for a newsletter). This means that instead of just driving traffic, blogging can build relationships with potential customers by providing them with useful information and encouraging them to frequently return.
If you’re looking for an SEO solution, a local Canadian SEO Company will get you the best results. You need to trust your SEO agency has the skills and experience to deliver what they promise. There is no one-size-fits-all solution to SEO, so you need a company that will take the time to develop a strategy specific to your business and a relationship with your business. We are
We pride ourselves on being able to help Canadian businesses succeed in digital
At Varro Creative, we have over 20 years of experience offering web design and digital marketing such as search engine optimization, social media marketing, and paid search advertising. If you’re ready to take your business to new heights, contact us today!