The Project
SE Johnson is a leading provider of mechanical installations for some of Calgary’s premier buildings and projects.The company’s existing website was nearly 10 years old and quite outdated, which was affecting their online visibility and credibility. They needed a new website to better showcase their services, provide a more user-friendly experience for their customers, and better reflect their brand identity.
Our Approach
We began the project by conducting extensive research on SEJ’s target audience, services, and competitors. Based on our findings, we recommended a complete website redesign to improve the company’s online presence and user experience. We partnered with SEJ to plan the strategy, structure, content and website design.
We opted to continue using WordPress as the content management system (CMS) for the website. Their previous website was built wo the WordPress, so it’s a familiar platform for them. As well it’s one of the most widely used CMS platforms with a wide range of customization options and can be easily optimized for search engines. We created a custom design for the website that reflected the company’s brand identity, while also making the website more modern and user-friendly.
The new website features a simple navigation menu, making it easier for visitors to find the information they need. We also optimized the website for search engines by conducting keyword research and incorporating those keywords into the website’s content and meta descriptions. The custom project gallery is also easy for them to update so they can more easily keep the content up to date internally.
The website’s user-friendly navigation has made it easier for visitors to find the information they need, and the modern design has made their business stand out from competitors. Take a look at the completed project here: