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In today’s digital landscape, simply having a website is not enough. To truly succeed online, you need to have a comprehensive digital marketing strategy in place. Choosing a web design company that has years of experience in both web development and digital marketing can be extremely beneficial.

Google Business Profile (GBP) is a free Google product that helps businesses manage their online presence, hours and location, collect customer reviews, and share business updates. It also has a strong impact on a website’s search engine ranking and provides the ability to be found on Google Maps, and more.

In the marketing world, there is a lot of talk about ‘brands’ and ‘branding’, but what does that really mean for your business? In short, your ‘brand’ is your company’s unique identity that distinguishes it from your competition. It consists of an array of marketing components, such as look and feel, and how messages are communicated to your customer.

If you’re overwhelmed with the variety of digital marketing strategies, we hope to cover the basics here. We will help you identify which of the top two digital marketing strategies (SEO and PPC) would work best for you, as well as touch on the other digital marketing tools you can use to generate more traffic for your company’s website.

Many small businesses are still doing business the old-fashioned way. But the truth is, that in today’s fast-paced, online economy, you need a website more than ever before. And not just any website — one that meets today’s expectations and standards, and one that is a tool for your business and will help it grow.