The Project
The Women’s Centre is a long-running not-for-profit that provides a safe and supportive space accessed by thousands of women in Calgary. They do amazing work for our community and I was honoured to work with them. They have been in operation for many years and their website was not mobile friendly. It had also been built upon for years and the content organization had become confusing. Like a lot of businesses, their brand had also changed over the years and they were in need of a refresh to modernize their look and feel.
The Women’s Centre approached us to help provide a brand refresh, along with a new, user-friendly website to continue promoting their services in a professional, clear way. We reviewed their existing website structure, content and user analytics, and advised a new sitemap for their website. We restructured all the website content, so their most important pages were easy to access, along with resources, an event calendar, volunteer applications, and staff-managed blog to promote their services.
Our Approach
We kept the website on a WordPress platform so it can continue to be updated internally, and trained the staff to make a variety of updates. We also made sure the website is mobile responsive and has accessibility features so everyone can access their services. We also worked with them to develop a meaningful color pallet, icon and new logo that better represents the direction they will take their brand into the future. The new branding included new brochures, signage, business cards and a wide variety of other print and digital uses.
WordPress is one of our favorite website creation platforms, and we love the flexibility to beautifully organize content-heavy websites. A fresh website design can ensure a business looks professional and modern, but content is king, and the organization of the website makes an important impact on the user-friendliness of a site. WordPress is also a very flexible system for having staff managing the website and providing valuable resources 24/7. For more information about how we can help transform your existing website, connect with us.
It was a pleasure working with them and we are very happy with how the website turned out. Take a look at the project here: www.womenscentrecalgary.com