The Project
Thuro Inc. is a Calgary-based company that specializes in providing water and sewer services to both residential and commercial clients. As one of our oldest clients (going on 20+ years now!), Thuro was ready to begin their 5th website redesign, with a primary objective of creating a modern and engaging online presence that would appeal to their diverse audience and showcase their new services.
One of the key challenges for this project was to highlight Thuro’s range of services in an easy-to-navigate and visually compelling way, while still reaching two very different audiences – home owners and commercial businesses. Their website needed to be easy to navigate and have updated visuals to help understand the real-world applications of their services, as well as be easily managed internally by their staff.
Our Approach
To achieve this, we created a custom WordPress site that features a restructured navigation, as well as bold visuals and calls to action, along with eye-catching imagery. Our design approach was guided by Thuro’s newly updated brand identity, which informed our choice of colors, typography, and imagery. We focused on creating a streamlined user experience by developing a filter system that allows users to navigate easily between Thuro’s various services.
In addition to designing a visually appealing website, we also ensured that the site was SEO-ready, with a focus on optimizing the site’s content, structure, and metadata to improve its visibility in search engine results pages.
The end result is a modern and user-friendly website that effectively highlights Thuro’s expertise and services. With clear calls to action and a focus on engaging visuals, the site is optimized to attract new customers and promote Thuro’s brand in a competitive industry. We are very happy with how the site turned out, take a look here: https://www.thuro.ca/