Many small businesses are still doing business the old-fashioned way. But the truth is, that in today’s fast-paced, online economy, you need a website more than ever before. And not just any website — one that meets today’s expectations and standards, and one that is a tool for your business and will help it grow.
Here are six ways a good website can help your small business:
1. Research Starts Online
Your website is usually one of the first touch points customers have with your business. When someone decides to search for products or services, they typically start that search online and by visiting a few different business websites. If your business doesn’t have a website or it doesn’t rank well, you are missing out on potential new customers. As well, if it doesn’t look or function as well as competitors, you are missing out on sales opportunities.
2. You Can Measure Results
Websites and digital marketing are affordable tools for small businesses, compared to other forms of marketing. Traditional advertising, like billboards, radio ads and print marketing can be very expensive and difficult to measure the effectiveness of. With digital advertising, you can track the entire user journey from the ad to the checkout page, helping you understand your audience and what marketing works for your business.
3. It Helps Built Trust
A well-designed website can provide credibility for your business. Ensuring your website is easy to navigate, accessible on all devices and has helpful content that speaks directly to your target market helps build trust with your audience. Things like security certificates, user reviews and testimonials, or video content from satisfied customers can further help build professionalism and help you stand out from competitors.
4. It Provides 24/7 Access to Your Business
Your business website is always available, even outside of business hours. Whether potential customers are working late at night or during off-hours on weekends, there are a lot of opportunities outside of 9-5. This means that no matter when someone wants information about your organization — whether it’s about your product line or hours of operation — they can find what they need without having to wait until the next business day.
5. Digital Marketing is Eco-Friendly
Digital marketing is a much more eco-friendly than traditional marketing, by making use of the internet, social media and other online platforms instead of physical marketing materials. Digital marketing is easier to change and update, without needing to reprint anything. Traditional marketing methods can be very costly and materials like catalogs, brochures and flyers often end up in landfills when they are no longer needed.
6. It Can Automate Admin Tasks
A website makes it easy to automate repetitive tasks in yor business. You can collect information from customers that goes straight into a CRM, trigger sales funnels or follow up campaigns, automate social posts and subscribe visitors to a mailing list. A well designed website should help smooth out admin tasks in your business and help ease communications with your target audience.
These are just a few of the many benefits a good website can bring to your small business. All small businesses can benefit from a well-planned, user-friendly website that helps visitors find the products or services provided by your business. In the long run, having a website will help establish you as an expert in your field and build connections with your audience, which you need to thrive in the online world.
If you need help with Website Development, we are a full service digital agency that focuses on helping businesses grow their online presence. We offer a wide range of services, from website design and development to SEO and digital marketing.
We can bring our years of experience and expertise to help you build a site that is user-friendly, looks great and above all, works. We will work with you to define your brand and develop your online strategy, so that when you go live with your new website it will attract visitors and convert them into customers.